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Gang Green Goes Green: New York Jets Announce Naming Rights Agreement for LEED-Certified Florham Park Training Facility

The New York Jets today announced a twelve-year naming rights agreement with Atlantic Health, a Northern New Jersey health care provider, for the team’s new $75 million training facility that’s currently under construction in Florham Park. Hunter Roberts Construction Group is managing the project, which broke ground back in April and was designed by David Childs of Skidmore Owings and Merrill. The Jets chose the Florham Park campus location, which was the former New Jersey headquarters of Exxon, in March of 2006 after reviewing proposals from close to forty Garden State municipalities. The Jets announced last year that the project would seek an unspecified level of LEED certification from USGBC, and Hunter Roberts has already performed site remediation work and utility infrastructure installation.

The project includes a two-story, 120,000 square-foot building that will house the Jets’ training center, as well as the organization’s corporate offices. Three natural grass fields, one artificial turf field, parking, and an equipment shed for maintenance equipment are adjacent to the campus building. An 86,000 square-foot field house includes an additional regulation-size artificial turf field. Construction should wrap up by the fall of 2008, when the Jets’ business operations will move in; football operations should follow in the spring of 2009.

Atlantic Health’s naming rights agreement with the Jets does implicate some interesting thoughts. Will other sports teams use LEED, or other green initiatives, to secure a premium from corporate sponsors looking to capitalize on green goodwill and associate themselves with sustainable sports projects? As a number of green stadiums that have yet to secure sponsors prepare to open their doors to fans over the next few seasons (including the new Meadowlands Stadium that the Jets will share with the New York Football Giants), it will be worthwhile to monitor the interest level of corporations and whether their interest in green sports facilities drives organizations to implement sustainable features in either new or existing venues.

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