The International Council of Shopping Centers (“ICSC”) devoted attention to the intersection of sustainability and shopping center development at its 2007 Fall Conference in
Green retail provides developers with a unique ability to educate consumers about sustainability. As Jeff Grossberg, principal at Chicago-based SkySite Property noted, “[t]he shopping center arena has the opportunity to be the spokesperson for the entire industry. Of any asset class, we’re in touch with the consumer on a regular basis. We can educate.” While the principles for which consumer retail and sustainability stand are obviously quite different, it is important than an industry which is, fundamentally, grounded in consumption begin to slowly shift its emphasis towards conservation.