Home improvement stores like Home Depot and Lowe’s have kicked up their marketing push for energy-efficient and eco-friendly products sold in their stores, the Times Herald-Record of Middletown, New York, reported earlier this week. Due to increased awareness of issues like sustainability and climate change, as well as rising fuel costs, customers have been requesting projects like energy-saving light bulbs, efficient insulation, and energy-saving appliances in record numbers.
Natedra Banks, the senior manager of environmental innovation for Home Depot, told the paper that “builders, in general, want to know which products would give them more LEED credits, and you also have those people who want to know what they can do it themselves to make an impact on the environment.”
The paper reports that by 2010 as much as 10 percent of all new housing is expected to be constructed using environmentally-friendly materials, creating a $38 billion industry. Right now, that number stands at a mere 2 percent.
- Big Box Stores Green Up (Times Herald-Record)