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The Halfway Point: Venture Capital Study Predicts Huge Green Retrofit Surge

Anyone predicting the emergence of a large and lucrative market at our nation’s present economic ebb is going to get attention, but Greg Kats deserves more attention than, say, Larry Kudlow or the clowns who wrote Dow Eleventy Zillion. A former member of Bill Clinton’s Department of Energy, Kats is now the senior director of the New York-based venture capital firm Good Energies Inc., and he recently issued the results of a two-year, independently-financed report in a book called Greening Our Built World. To call Kats’ conclusions bullish is, frankly, kind of an insult to bulls. But while Kats’ projection that 50 percent of the non-residential building stock in the U.S. will qualify as “green” by 2015 is dramatic — especially since the current figure is 15 percent — it’s not exactly James Glassman and Kevin Hassett predicting that the Dow will hit infinity by 2002 as long as we repeal the Glass-Steagall Act. That is to say, Kats actually makes it seem possible.

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