An aggressive new marketing campaign at One World Trade Center is aimed at foreign companies and hopes to fill up the 3 million-square-foot tower’s remaining 45 percent of available office space before opening its doors in early 2014.
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By Stephen Del Percio on April 13, 2012 in 1 World Trade Center, LEED-NC, Manhattan, New York City, World Trade Center
It will stand at a symbolic final height of 1776 feet and was once known as the Freedom Tower. But when it came time to brand 1 World Trade Center, the Port Authority and the Durst Organization turned to the London-based design firm Wordsearch.