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4 Responses to Port Authority & Durst Unveil (London-Developed) Logo for 1 World Trade Center

  1. M Rich April 13, 2012 at 4:03 pm #

    After looking at the previous designs for a logo, this one isn’t bad, but I prefer one of the versions from the team out of Iceland. Simple, but strong.

    • Stephen Del Percio April 14, 2012 at 12:35 pm #

      Thanks for the comment! I like the nod back to the 70s here. The second one from Bjarnason (using the entire tower as the “1″ in the logo) is interesting too.

  2. D Joe July 5, 2012 at 11:59 am #

    The new logo is fine. I’m just relived that the building will not be officially referred to as the Freedom Tower.

    I wonder, however, if off-shoring the logo work contributed in some degree to increasing the project’s carbon footprint? Surely there was at least one or several round trip transatlantic flights involving the Port Authority and the London-based Wordsearch. I see that the design firm has one London location and another contact in the UAE, but no offices in New York or locally in North America. I’m not aware of how intellectual property deals work, but it would seem to me that considering the cost and high profile nature of the project, an in-person visit would be required on either or both ends.

    If that’s the case, doesn’t the outsourcing of artistic works violate the intent of LEED’s use of local material? After all, New York is the capital in this hemisphere for advertising design. Why not take advantage of the resources that are unique to the project’s site?

    • Stephen Del Percio July 6, 2012 at 4:44 pm #

      Thanks for the comment. I think it’s a good thought, but perhaps more relevant in the context of a high-profile foreign architect who is commissioned to perform a building’s conceptual design while a domestic, licensed architect (or firm) serves as “of-record.” Either way, I don’t think there are any imminent plans within LEED to address the “outsourcing of artistic works” as you suggest. But perhaps there should be.

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