I am consistently amazed at the disparities in how green building projects are promoted. Some projects make it very clear that they are simply “aiming for” or “registered” in pursuit of LEED certification, while others brand themselves as “green” without any real discussion with respect to what (if any) those sustainable design features might be. You can see a good example of how these inconsistencies may wind up exposing green construction project stakeholders to unanticipated liability in this photo that I took over the summer. It shows sidewalk bridging at one of Manhattan’s highest profile green construction projects. The building in question is seeking a LEED Gold rating from USGBC (it is pre-certified under LEED for Core and Shell, but by no means is it “LEED Gold Certified” yet as claimed by the bridging). What happens if the ultimate rating that is conferred by USGBC is not Gold but Silver?
Archive | Marketing
Your Luxury Amenities May Be Trying to Kill You
Recent reports are questioning the safety of the new marble countertops that are pervasive throughout new luxury condo kitchens, many of whose buildings are pursuing third-party green building certifications.
Denari’s HL23 to Purchase 100 Percent Green Power
Neil Denari’s acclaimed $22 million HL23 condominium project above the High Line in Chelsea will add to its green accolades by purchasing 100 percent renewable power.
The State of Sustainable Building: Ten Notable Green Quotables
We select ten of the most compelling quotes from the 2007 BD+C Green Buildings White Paper to frame a glimpse of where green building stands at the start of 2008.
Green Business Law: Brooklyn Moving Company
In what seems to be an increasing corporate trend, a Brooklyn-based moving company has earned a trademark for its green moving practices.
Green Franchising: Subway Opens Eco-Store, Reviews Product Sourcing
Subway has opened its first Eco-Store in Florida, which the company hopes will become a model for its future branches, all of which will be LEED-certified.
